Don’t get me wrong, it’s not that I’m always rude to cold callers, it’s just that I don’t understand why they insist on calling when I’m busy, hungry, tired, on my way out, or just can’t be bothered to speak to them. (Admittedly, I have gone so far as to tell the person on the other end that as they’ve advised me that this is not a sales call, I will hang up as soon as they ask for money or a meeting to discuss terms, which tends to be 2 minutes later.)
But now …… I am one of these people.
Although to be fair, I’m not doing the arctic calling (colder than hell with no real idea of who I am calling, or why). I know why I’m calling, what I’m offering and why the person on the other end might consider talking to me. I do my homework and if I can send anything in advance of the call, I do. This gives me the distance I need between myself and the unfeasibly happy people that ring me when I don’t want them to.
But still, how do you cold call coaching services ? Telling strangers what you do and why you like it sounds like you have no friends and are disliked by members of your family.
You can only do it with a well thought out strategy – identifying target clients and the specific coaching programmes designed for them. A bit time consuming at first, but knowing exactly who you want to speak to, why they may want to talk to you – and accepting that they may not want to – has warmed up the calls considerably.
Why was I worried ?